Does YouTube intimidate or confuse you? Yeah, it confuses most of us. Recently one of my 300-hour graduates emailed in asking about all things YouTube. Rather than just respond to her email and answer her questions, I thought everyone could benefit from this conversation. Let’s discuss the intricacies of building a successful YouTube channel and the importance of consistent content creation. Not only will I give you the inside scoop of how I use YouTube in my business, but I’ll analyze my students channel and how she can optimize as well. If you have a YouTube channel you are not going to want to miss this one!
Pull back the curtain on YouTube and discover:
🔹Ad revenue on YouTube is minimal; focus on lead generation instead.
🔹Use tools like TubeBuddy for keyword research and optimization.
🔹Niching down your content is key to attract a specific audience.
📈 Don’t lose momentum on your business. Join my FREE Marketing Challenge => https://www.brettlarkin.com/marketing/
FREE Practice: Somatic Yoga Workout for Women with Music | Release Anger, Anxiety, Stress, Hip Tension & Trauma
Relevant Blog: How To Use Social Media To Grow Your Yoga Business
Relevant to Today’s Episode:
📚 Uplifted Business Launchpad
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🔮 300-hour Online Yoga Teacher Training
🎧 Also Listen to:
#313 – Social Media as a Vehicle for Your Awakening with Amanda Bucci
#323 – Creating a Niche Brand as a Yoga Teacher with Yogi Bryan
#354 – Redefining “Niche” with Carla Cline Thomas
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Transcript:
Brett:
Hello my friends, today we are going to chat all things YouTube. Maybe you dream of having a YouTube channel, you wanna teach yoga or Pilates or whatever healing modality on there. Maybe you watch YouTube, maybe that’s how you found me was on my YouTube channel. And I noticed that a lot of yoga teachers want to do YouTube, but they have cold West ends. So we’re gonna do a bit of a Q and A today. One of my 300 hour.
Yoga teacher training graduates wrote into me with some really great questions about YouTube. She actually asked if I would do a, like a consult with her and I don’t do private consults around YouTube or SEO anymore. But I said, listen, you send me your questions. We’ll get them on a podcast and I’ll add my two cents and hopefully we’ll make something that’s really valuable for the whole community. So that leads us to today. Here we are. So she mentioned to me that having graduated from my 300 hour training,
One of the key tools I talk about in terms of growing on YouTube in that program is using TubeBuddy. And TubeBuddy is a software that allows you to test out potential titles, kind of research content ideas before you make the content. And so she told me that she has done this and it led to an uptick in views and subscribers. Hooray!
but she said it’s still very slow and gradual growth. And I think the words slow and gradual are key words for YouTube. This is a platform that will be good to you if you are a consistent content creator, but it’s pretty rare for you to see rapid explosive growth, especially in the era that we’re in right now.
where there’s a lot of yoga and fitness on the internet. I mean, not just in the fitness industry and every niche, right? Like there’s so much content now compared to, let’s say, when I started in 2012, when there was maybe just a handful, like, I don’t know, six or eight or max 20 YouTube channels in the world.
During COVID, we really saw this acceleration of people coming onto YouTube. And it’s great because we have more fantastic yoga and fitness content online than ever before.
but it does mean you need to be smarter than ever about how you use YouTube for lead generation. And notice that I said how you use YouTube for lead generation, not how you use YouTube to just make money. Because the problem is it’s quite challenging to earn a full time living on YouTube. And I’m very upfront about that in all my trainings. YouTube creators typically earn like less than a cent.
So 0.003, so less than a cent between that and 0.005 cents per view. So we’re talking about fractions of cents. This can translate to like $3 per every thousand views. But again, that’s general. It could be less. It could be more.
So that means that if your video has 100,000 views, which I think would be like huge for most of us, that’s gonna be like $300, which I don’t know about you, but $300 is not gonna pay your rent or maybe even your coffee and eating out bill, depending who you are and where you live at this rate.
So think that’s really important to keep in mind. Like how you would make a living on YouTube is through the ad revenue. And the ad revenue is like fractions of cents and you need so much volume for that to really add up. And so I think of YouTube as a lead generation platform, meaning it’s a place where you’re connecting with new students, mingling with new students, figuring out your niche and inviting them to take a bigger step with you.
Think about if you get a YouTube subscriber or a YouTube viewer to join your membership. Let’s say your membership is $29 a month, like my membership. All of a sudden, that person, instead of being worth a fraction of a cent to you each time they watch a video, is worth $29 a month. That is like a, I don’t even know the math, but let’s just say it is a tremendous, tremendous, tremendous
ROI compared to the AdSense view. So you always want to get your people, your students, your fans and followers off, not like off of YouTube, but engaging with you in a deeper way, whether that’s through a membership, whether it’s through a course, whether it’s through affirmation cards that you’re selling, oils you’re selling.
YouTube is a lead generation platform. Now, are there some YouTubers out there like MrBeast and Yoga with Adrienne who have like millions and millions of subscribers and probably could pay all their expenses and live a healthy lifestyle just off of their YouTube revenue? Definitely. But even those people have products and services off of YouTube to capitalize on their subscribers’ interests and what they’re doing.
And that’s still earning 10, 20, 30 X what they could.
And that’s earning 10, 20, 30 X what they are making on YouTube. And I think that’s another common misconception, right? It’s like, well, why would someone pay for the Yoga with Adrienne app if they can do yoga for with Adrienne for free on YouTube? And the reality is there’s actually always going to be a percentage of people who want that premium experience, who are willing to pay. So you really can’t have your cake and eat it too. You can have a lot of great free content on YouTube and trust that the people who really love you and want to go deeper with you are going to take the next step into those more intimate, more interactive or higher touch or ad free versions of your content.
So hopefully I’ve answered the first question that was sort of posed to me as inspiration for this podcast episode, which is, having a yoga YouTube channel a viable stream of income for a new content creator?
I would say it is a income stream, but it’s an income stream that’s actually quite small and that is part of a bigger machine that is my business and I think any business, you you want multiple places where leads are coming in, meaning prospective students are coming in. So for me, I have my book, right? People are finding the book on Amazon. People are finding maybe this podcast. Maybe that’s how you found me is this podcast. Maybe it was YouTube.
Maybe it was Instagram, maybe it was someone else’s podcast that I did a guest speaking gig on or a podcast trade.
Maybe it was a paid ad, maybe it was a Facebook ad. So the kind of thinking of like a river that’s flowing, you know, into like we have multiple rivers, multiple places where students can find and engage with me. And YouTube is just one of those places, but it’s a really important place because obviously on YouTube, someone can really get to know you, really get to know your teaching style. And my favorite thing about YouTube compared to the other social platforms for yoga teachers,
is that YouTube is a search oriented platform, meaning that if you create a piece of content that is around a key search query, like how to ground my root chakra, that that content is going to surface and show up for eternity. While if I posted about that on Instagram, it’s kind of like there for a second and then it’s gone. Right? So on a lot of these social platforms like Facebook and Instagram,
the user is just kind of there to socialize and see what’s up in their feed. They don’t have an intent. They’re not searching for something specifically, but your content on YouTube, kind of like the content on my blog has such longevity because if it’s done well, Google, which is the same company that owns YouTube and Google search will show that content or that video again and again and again. And this is where I have a video that I made when I was pregnant in my first pregnancy seven or eight years ago that’s still bringing me students, still bringing me subscribers, that’s still ranking really well. It’s like a fertility yoga class.
Anything I posted about fertility eight years ago on Instagram is not bringing me students and not making me money. That video, however, on YouTube is. So this is a reason why you should be really excited about YouTube and why I think you should do it.
The student who wrote in to me was telling me that she wasn’t sure what videos were trending, right? She saw that she had a video about the splits, like a kind of splits tutorial that did really well, but she also had like a meditation for sleep that did really well. And this can be like a frustrating place to be. Hopefully you’ve listened to the awesome interview I did with Yogi Brian on this podcast. And he and I really talked about the importance of 90 day look backs for all content creators.
Obviously Instagram is his primary platform, but he looks back 90 days and sees like what was working, what was working in the past 90 days. And then he creates more of what was working. So a lot of what I talk to teachers in my 300 hour teacher training about, which is also a business program. So you’re getting your 300 hour yoga Alliance credential and going through kind of a business bootcamp with me simultaneously as we figure out your niche and your vision and your voice and all of those things.
the 90 day look back, she was doing that, right? She was looking back 90 days, but she was feeling like, okay, the things that are trending, like I’m not seeing common themes, like it seems random. So if any of you are in that situation, you’re doing a 90 day look back and you’re like, okay, well the splits tutorial is trending, but so is this, you know, fall asleep or bedtime yoga.
I would honestly do variations on both and just keep iterating to kind of see what sticks. a lot of what I call variations, I think that can be confusing for some folks, but it’s basically to do your keyword research with TubeBuddy or a similar tool and see if you can get really clever about matching a search term that’s already working for you, like bedtime yoga you can do in bed with
another search term that’s like a different silo so you can expand your reach. So bedtime yoga you can do in bed with your kids, bedtime yoga you can do in bed for tired moms, bedtime yoga you can do in bed for women, bedtime yoga you can do in bed for insomnia. Right? So do you see how I kind of took one search term that I already know is popular on my channel or in this case her channel that she told me and is working.
and start and try to start matching and pairing it with other things. And obviously I would look up this, the search volume data on all those different ideas that I just came up with off the top of my head to sort of see like, okay, well, which is the highest? So how can I take what’s working, but pair it with the new term so that I can break into a new audience or a new search? You might think this makes no sense because it’s like you’re kind of niching down, but it works because
For me, I found a lot of success on YouTube by really knowing my search terms and then really figuring out how to pair and match them with.
other popular terms. So for example, that fertility video, it’s like yoga for fertility. I think I did yoga for fertility to get pregnant, yoga for fertility for the morning, yoga for fertility for the evening, right? There’s so many spins and variations that again, you can research ahead of time. You don’t have to make any of these things. You just have to brainstorm them and then do the research.
to get creative with your titles. She also said she got her first private client from her YouTube channel, which was pretty cool. However, when I watched her YouTube videos, none of them say that she offers private yoga. None of them say that in the comments. So some missed opportunities that I see with a lot of teachers’ YouTube channels is that they’re not actually saying what they’re selling or announcing how you can work with them or making that clear as part of the video.
It’s kind of like they just put up a yoga class and then expect the audience or the viewer to do all the extra legwork of figuring out, you know, potentially how they can work with them.
My friend, Sarah Beth, who’s also been on this podcast has 1.7 million subscribers at the time of recording this. So she and I love to talk on the phone, talk YouTube, but she is so great at really making sure that every single video she posts is driving her students to join her membership or to do something very clear. So I thought we could actually even look at an example of that. Something else as we go and
you know, kind of look at her videos is I encourage all of you to really think about the first 15, 20 seconds of your video, because that’s when someone’s going to make a snap judgment about whether to stick around or whether to go. So, for example, the student who wrote into me, welcome to the
Here’s a video that she uploaded. So I’m seeing like B-roll of her on the screen right now. There’s some really nice music. She looks very pretty, but I’m seeing the seconds tick by the timeline. We’re now at welcome to class. Okay. So I had to wait 14 or 15 seconds and then she said, welcome to class. Now that might seem normal in the real world, but on YouTube it’s like someone is deciding so, so, so, so quickly.
that in my recent uploads, I say exactly what we’re doing as fast as possible. And I literally say what the title of the video is, because when someone clicks on a YouTube video, they’re like, is this video what I thought it was? So one of the best things you can do is say the title of the video, because they clearly clicked on the title, so it’s what they want, again, like immediately. And then I usually very quickly show some montages of what’s coming up in the class. So they’re seeing my face and getting to know me a little bit.
but they’re also seeing what’s coming up in the class in like a quick, whoop, whoop, whoop, like montage with your… This is a..
Let’s look at my recent upload. This is a somatic release meditation for trauma focused on the vagus nerve.
This is a deeply relaxing nervous system regulation for emotional release to let stored emotions gently exit the body to begin lie down. Okay. So I’m already started class. said to begin lie down and that’s at second 12. So in my students video that we looked at at second 14, I think she was just introducing herself here in the first 12 seconds. I’ve told them again what the class is about.
You can’t see the screen, obviously, because this is a podcast, but if you could, there was a bunch of B-roll showing me lying down, like exactly kind of what’s coming up. And then I said to begin and it’s 12 seconds and class is going to begin.
This is a full body. Beginners to re- Here’s another one. yoga workout for beginners to reduce stress and body tension. And we’re going to have so much fun to begin just playing. So here, class is starting at second nine. So literally in eight seconds, I showed them three quick clips from class. They got to see my face. They got to hear some music. And then the music changes. So a very, very dynamic opening. Now, I’m not saying you have to do this, but it is something I have conscientiously done.
As I notice, attention spans tend to shorten. People just want to know what they’re getting quickly and if it’s for them or not. And you’re going to have the most drop off in those first 20 seconds. So you really want to spend a lot of time editing those first 20 seconds. Let’s go back to Sarah Bath, who I mentioned, and let’s look at the beginning of her video. to the 20 minute full body yoga stretch. You won’t need anything for your practice today, just your body, your breath, and a willingness to relax and slow down.
So when you’re meet me in extended child’s pose. So that’s second 19 and class is underway. And right away we could see her on the mat and moving. She wasn’t previewing the class, but we could see her on the mat and we just get a sense of what to expect. What’s interesting is if we go to the end of Sarah Beth’s video.
Draw your navel in towards your spine.
then pull your knees together and into your chest for a full wind pose.
And that’s it for today’s routine. If you like that and you want to take your flexibility to a whole new level, like where it’s never been before, then I want you to try one of my members only videos. It’s called the hips slow stretch and it’s filled with long holding yin style deep hip opening postures that’ll drastically improve your flexibility. All you have to do is click the first link in the description of this video and do your name.
email and I’ll instantly send you that video. So go do that right now and then if you like this video let me know by clicking the like button below and leave a comment to tell me your favorite part. And don’t forget to subscribe to my channel by clicking the subscribe button below and the notification bell so that you never miss a video because I’m uploading new yoga and lifestyle videos every week to help you stretch, strengthen, tone, and de-stress on and off your mat.
I’ll see you next time. Bye.
this special free class from her that is relevant to the title of this class, I believe.
So for my student who asked me to look at her channel, I would probably start every video saying, you know, hi, I’m so and so, and I offer private yoga. So if you like the class you do today, absolutely. I mean, what’s the stuff they should take email her, DM her, you know, send send me a message on Instagram or look in the comments down below. Shoot me an email so we can arrange a private yoga class for you. Now, hopping into today’s class, our focus is blah, you know, maybe some montage of what’s coming up in the video. And then again, when she ends the video,
reiterating all those points. If you like today’s class, you can do private yoga with me. Check the scheduling link in the comments down below.
So leverage that first pinned comment. Things can get really buried in the description box. Sarah Bath is obviously so good. I love her. She has the free gift linked high up in her description as well.
So she has it both in the description and in the pinned comments.
but she’s clearly using this class for lead generation purposes.
So think this is a great way to look at your channel. Like if someone comes there and likes you, like do they know what to do next? Do they know how to engage with you? Do they know how to book with you? Do they know how to book a private, join your community? Unless you’re explicitly saying these things, it’s gonna be challenging for you to convert viewers into paying customers off of YouTube.
Other questions that came in were, what trends do you observe as a yoga content creator and user behavior? Optimal video length, type of content that people respond most to right now. I make videos that I strive for 10 minutes, which is so hard because making a 10 minute video, oh my gosh, it’s like the hardest thing ever because there’s so much to fit in and so much to do and so much that I want to share. But that 10, 12 minute video is…
really great because that’s going to give you a high watch time stat. So I wouldn’t worry so much about view count. People get really obsessed with view count and subscriber count. It’s that watch time number that you want to focus on the most. Which videos have the highest watch time? And then what are you doing in those videos that are making people stick around? YouTube has one goal, keep people watching YouTube. So they’re going to funnel traffic and funnel search results to the videos that they know people watch the longest.
So the optimal video length is really like whatever you can get the highest watch time for. Like if you can post a one hour video and have strong watch time on this.
Like, go for it. I think that’s how many of the yin yoga YouTube channels did really well initially is because they have the YouTube algorithm seeing someone stick around for such a long class. But unfortunately, most people are busy and don’t finish longer classes. So it can be really safe to just do a 10 minute, 15 minute class, max 20 minutes. 20 minutes can be a really nice sweet spot because if you do make a great 20 minute class,
You have very high watch time and you’re going to reap the rewards of that in the algorithm.
This student had also asked how much income I actually earn from YouTube. And I would say between $2,000 and $5,000. And that has fluctuated. Right now, it’s definitely closer to $2,000. Keep in mind that any of that revenue, I’m just reinvesting in my business and reinvesting in YouTube.
So definitely happy to be an open book about that. And that’s from the AdSense revenue, right? I’m obviously making other revenue in my actual business. I don’t even consider YouTube my actual business. I consider it a lead generation hub. Next she asks, what tools do you personally use to optimize your videos? Do you have employees that manage your channel? If so, do they do? How much do they cost?
And then she said, I’m constantly getting emails from random dudes, soliciting me to optimize my channel and pointing out the problems in my channel in annoying emails. I would love to find an SEO specialist. And at what point is that worth investing in? my gosh, the random dudes emailing about everything. I’m sure there’s doodettes doing it too, but yes, I also receive these emails. I can grow your email list. I audited your website. I audited your YouTube. You know, I delete everything.
Delete everything. I don’t do any cold solicitations ever. Ignore all those emails. Like these people, who knows? I have no idea who these people are. I don’t know what country they live in. They are probably spam mass emailing so many people. And you need to be the expert on your own business. So no, I would not outsource and find an SEO specialist. SEO is actually one of the easiest things to understand. It’s just.
typing words in and figuring out what you think is gonna work and then doing 90 day look backs at your channel, especially looking at what are people searching for to find you. So beyond just looking at your top performing videos, you can actually, it’s a little bit buried in analytics sometimes, but you can find this tab where it’s like what search terms people typed in to find you. And I love looking at that because that’s like, that’s where the business is, right? That’s what people are typing in.
what people are typing in and landing on my videos. So I want to make more things that cater to those search terms.
The tools I use to optimize my videos are TubeBuddy. And then I just, I’m constantly, constantly looking for trends and it’s beneficial that I have a blog and an Instagram because often I see like, this is performing really well on Instagram or this seems to be a trending topic. I wonder if someone’s made a YouTube video about that or I see a blog post do really well. And then I’m like, okay, like, do we have a video that we could embed in this blog post or YouTube video does really well? And I’m like, okay, we need a blog post around this YouTube video, right? So I’m constantly like, cross-pollinating and trying to look at all the data that I have access to.
So I am personally still titling all of my own videos. Now, then I tell my team, I’m like, this is the, mean, they know based on how I’ve titled it, what the key search terms are. And then they are using TubeBuddy to really write an optimized description. Yes, descriptions and tags actually matter. That was another question she asked. A lot of the videos I looked at on her channel had like a TubeBuddy SEO score of 25.
most of my videos are, I would say, plus. It’s out of 100. So like go for 100 or 95 SEO score. You can do it. You literally just have to write a keyword rich description.
Mhel, who is my employee in the Philippines, he also probably sent you your yoga teacher training certificate if you’ve done yoga teacher training online with me. And he takes care of a lot of admin things in my business, including shipping people their paper manuals and making sure they’re in the right class and get their syllabus on time and all sorts of things like that. He helps me with writing the description.
Amanda, my copywriter, also helps me with figuring out what is the call to action for the video? What do we want to put as the first pinned comment, asking them to download what or do what?
I would do this yourself and I teach this in all my programs. Like don’t outsource stuff that you don’t know how to do yourself or that you don’t understand. So figure out how to get a 95 TubeBuddy score. That would be like a great task for any of you who are interested in YouTube. Figure out how to do that. And then once you have a process down, you could ask someone to replicate that process and you could probably find someone on Fiverr or abroad to do this for, I don’t know, anywhere between eight and $12 an hour.
And don’t respond to the crazy cold email solicitations. No, no, no, no, no. OK, her next question was, as a YouTube content creator at the moment, is it imperative to niche down or do you think there’s still room for the generalist yoga teacher with a wide array of content for different folks? I think you have to niche down. I think you have to niche down more than ever before. I think, and when I audited the student’s channel,
it felt a little bit all over the place and that we had stuff for sleep, we had stuff around the chakras, we had flexibility tutorials. And I mean, I do think there’s a moment to kind of throw paint at the wall. But what that usually shows me is that like this student doesn’t actually have a business because if the student had a business, like a business to help actresses overcome stage fright or to do better at auditions or something like that.
then she could reverse engineer all her yoga videos and she could have like, you know, yoga for audition nerves for actresses or yoga for like, once you have a business, you can then reverse engineer videos that would be the natural questions that would arise or content that would be helpful for someone who’s eventually going to be a customer. But because this student doesn’t seem to have that quite yet.
The content’s a little bit all over the place, and I think that’s probably hurting her channel.
I know, I know it’s like a chicken or the egg where it’s like, you know, on the one hand, I’m saying do 90 day look backs and see what works and make more of what works. But you should already be making content that is, you know, related to stuff you’re selling. Because, you know, you’re probably not going to be able to make a full time living just having people watch random stuff on your YouTube channel. That’s not a business. A business sells something of value to a customer who has a problem. So I would start thinking about like,
who’s my customer, who’s my ideal niche. Like in the meantime, sure, keep experimenting, keep creating content, put calls to action for private yoga, if that’s the thing you’re currently selling, all over the place in neon lights so that your videos can work for you, right? Beyond getting like a fraction of a cent on ad revenue. Like you would actually get a private client who might pay you $100, $150 for private yoga and maybe become a long-term client who ends up paying you.
know, goodness, could be easily in the thousands over the course of a year or more if that person ends up continuing to study with you and then go on retreats with you. So at a minimum, like get people on the email list with some sort of opt-in that they would enjoy.
As we saw with Sarah Beth, I mean, she just was collecting email addresses for an additional free class that she was going to give people.
So yes, it’s imperative to niche down, but that’s almost like the wrong question because it’s like once you have a business or a hypothesis for a business, like I know that there is a demand and need for this type of coach or this type of yoga professional to work with this specific type of person, then you can start really churning out content for that specific person.
And if you haven’t done my free three day marketing challenge, this is exactly what I teach you to do in that three day challenge is there’s like a little kind of who are you serving and then how you reverse engineer that into a strategic content plan. So I actually kind of walk you through this step by step in a PowerPoint. So do the three, the three, the free, the free three day marketing challenge that I have for multi-passionate healers and yoga teachers. If you have not done that yet.
And maybe you’ve already done it and maybe you did 300 YTT with me six months ago or a year ago or five years ago. Do it again. Like we all need to be reminded and refresh our marketing. I would say constantly because the industry is always changing. So you can always refine more. And I think even if you’ve done my entire like suite of paid business courses and offerings, like you’ll still get a lot just going through the free three day challenge just as a refresher. Cause it just has some
key highlights of how to think about your customer, your business, and how to, again, reverse engineer an actual content strategy based on the business you’re trying to grow. Because right now, at least for this student, she’s just putting random videos on YouTube.
Definitely she can iterate on the ones that are working, try to tap into new silos, right, by pairing search terms and try to grow. But ultimately, I think when she’s going to really start making money is when she decides what kind of industry leader or teacher she is in the yoga space who serves a very particular type of person. And then she’s putting out videos specifically for that person, like cookie crumbs, right, that are going to lead to her.
gingerbread house of a business. Okay, that was a weird analogy. Next question, how much time do you realistically need to dedicate per week to move the needle with a yoga channel? That’s hard. That’s a hard question. I think you need to spend as much time on SEO, on research, on kind of positioning and titling and data and analytics as you do actually filming.
I always say that the filming the classes is the fun and easy part, right? It’s all the other part that people kind of don’t do or don’t want to look at. But again, when you figure out that this is fun and that the data is telling you where to go next, life becomes really beautiful. So I would just say, don’t be intimidated by looking at search engine volume.
And then she had asked you descriptions and tags actually matter. We have said, yes, go for that 95 % optimization score on TubeBuddy. She also asked, the first 24 hours determine everything? Meaning for those of you who haven’t heard this adage, it’s like how your video performs in the first 24 hours on YouTube kind of dictates whether it’s going to do well or not do well. Sort of like the make or break moment. And I would say, yes, that is true. Because YouTube’s actually a pretty
equal opportunity employer, right? Like when a new piece of content comes out, even if you’re small, your channel’s tiny, they say, okay, this is a new piece of content around this search term, like how to ground my root chakra. Let’s give it a chance. Like we’ll audition it. Okay, let’s give it 24 hours and like, let’s see how it does. Let’s see if people click it and keep watching, or if they like click away because nothing’s happening for like a full 20 seconds. If they do keep watching, let’s see how long they keep watching.
So YouTube gives you a chance in the top of the search engine results, the first 24 hours your video is made for the whatever search term you created it for.
Obviously it also helps to create a video that has high search volume, right? If you’re going over, you know, it depends. You don’t want too much competition. So the more volume for a keyword, the more competition. So you’re looking for that sweet spot where you have a chance to break through. There’s not so much competition that it’s going to be really noisy. But there’s enough volume that you have a chance to kind of stand out and get some views and get some traction.
So I have definitely seen that the first 24 hours determine everything. I kind of can tell if the video is gonna do well or not based on the first 24 hours. If it does well in the first 24 hours, I may have a hit, I may have a break, what I call like a breakaway video that’s gonna be like a tent pole video. That’s always really exciting. A lot of the times it just performs average.
and you’re like, okay, I’ll try better next time me again soon, my heart to your
So we have covered a lot. hope some of these tips have been helpful or at least are giving you some ideas of how you can start to just think about reinvigorating your channel or starting your channel if you haven’t started yet. YouTube can be a great place to just practice your public speaking voice, practice putting sequences together.
You don’t need to have a strategy on day one.
I am going to link in the description box for you of this podcast, the free three day marketing challenge that I offer. think it will be so helpful to you if you’re someone who’s listened to this video all the way to the very end. And I would love for you to learn more yoga business with me. I have my uplifted business launch pad course, which is like a home study business course where I walk you through funnel creation, email creation, how to launch a challenge. That’s another thing that I love doing for lead generation for my business.
Or you can do what the student who wrote in to me today did, which is take my full 300 hour yoga teacher training, which is a high level business mastermind. You’re also paired with other students in groups. So you’re working on things like your, your funnel and your opt in and your email marketing and your strategy. So you’re not so isolated and alone. And of course you’re getting coaching from me.
And if you got value from listening to all of this today, share it, share it with a friend, a yoga teacher who you think could also benefit from this. There’s definitely room for everyone. And I think the biggest message is that you just need to be very direct with what you’re selling and really tell your viewers what to do.
People need to explicitly hear from you how to take action, how to take the next steps with you, especially on a lead generation platform like YouTube.
Thank you so much for being here all the way to the very end and I’m sending you so much love. So grateful for our community. Love your questions and hope I get to nerd out on business with you soon inside the actual Uplifted campus doors.
Remember, selling can be fun, business can be fun, data and analytics can be super fun. So take care of yourself and I’m sending you lots of love from my heart to yours. Namaste.
