Join my 90-Day Profitability Roadmap for Yoga Teachers webinar–so you create income without confusion and burnout: https://www.brettlarkin.com/live-90day/
How do you run a thriving yoga business and stay energetically aligned?
In this episode, I talk with Uplifted 300-Hour graduate Meli De Los Santos—a spiritual business mentor and AI-savvy yogi—about how tools like AI and funnels can actually amplify your authenticity instead of replacing it. We explore how to bring chakra wisdom into your marketing, overcome tech resistance, and streamline your systems to stay focused on what really matters: connection, clarity, and growth.
You’ll learn:
🔹 How to build a soulful funnel that reflects your unique energy
🔹 What AI can (and can’t) do for your yoga business
🔹 How to apply the chakra system to marketing strategy
🔹 Tips to overcome tech overwhelm and start building systems that serve you
If you’ve ever felt torn between staying spiritual and getting strategic—this episode shows you how to do both.
📈 Ready to build a career in yoga that feels aligned, purposeful, and profitable? Sign up for my upcoming webinar: https://www.brettlarkin.com/live-90day/
GUEST EXPERT: Meli De Los Santos | @the_dreaming_yogi
Meli De Los Santos, also known as The Dreaming Yogi, is the founder of Funnel Chakras, where she helps conscious creators and wellness coaches simplify their tech and build businesses that honor their energy instead of deplete it. With a background in engineering and a self-proclaimed tech nerd, Meli teaches her unique Funnel Chakras Framework, which aligns each stage of business with the energy centers. Her work grew out of her own healing journey, overcoming anxiety and panic attacks through yoga and dream work, which first led her to support others in understanding their dreams, and eventually to guide yoga teachers in bringing their businesses online. Today, she bridges the mystical and the practical, making funnels feel less overwhelming and more like a natural extension of wellness work.
Download Meli’s FREE Chakra Business Map: https://thedreamingyogi.org/chakras/
Meli’s website: thedreamingyogi.org
FREE Practice: ACTIVATE YOUR THIRD EYE CHAKRA | Kundalini Yoga for Intuition | Breathwork for Creativity & Vision
Relevant Blog: How to Get Traffic to Your Yoga Website With SEO
Relevant to Today’s Episode:
✅ 200-hour Online Yoga Teacher Training
🔮 300-hour Online Yoga Teacher Training
🎧 Also Listen to:
#363 – How to Become a Magnet for Loyal Students & Own the Room with Confidence with Taylor Lorenz
#365 – Launch Ugly! My Top 5 Business Tips for Yoga Entrepreneurs
#383 – Parenting Through the Chakras: Insights from a Mama of Four with Jennica Joyce
© 2025 Uplifted Yoga | BrettLarkin.com
Transcript:
Brett:
Welcome to the Uplifted Yoga Podcast, where ancient yogic wisdom meets modern business strategy. I’m Brett Larkin, creator of Uplifted Yoga, where I’ve certified thousands of yoga teachers, built a multi-seven figure business, and guided over half a million students on YouTube. Here’s the truth.
You don’t have to choose between embodying deep yogic wisdom and building a thriving, freedom-based business. This podcast is your space to integrate both, because yoga isn’t just what you do on the mat. It’s how you show up in every part of your life.
Whether you’re here to deepen your yoga practice, grow your teaching career, or align your energy with your purpose, you’re in the right place. Let’s dive in. How do you run a thriving yoga business and stay energetically aligned and grounded yourself?
This is in many ways the ultimate question, and it’s the question I explore deeply in today’s episode with Uplifted 300-Hour Graduate and Chakra Funnel Doctor, Meli Villacentos. I’m especially excited because today marks the beginning of a three-part series that we’re going to be doing on the podcast, where I’m going to be bringing in my 300-hour graduates to give you incredibly actionable information about how to grow your yoga business and amplify your authenticity. Today, we’re going to be exploring how to bring chakra wisdom into your marketing, overcoming resistance, and streamlining your systems to stay focused on what really matters.
Next week, we’re going to be diving into financials, how to be the CFO, chief financial officer, of your yoga business, speaking with Kristen Svets, who holds an MBA in finance and spent over a decade in corporate banking. Then lastly, we’ll round it out by bringing Carla back on the show to talk about the koshas and how those can actually relate to amplifying your authenticity in your marketing. All of this is leading up to my free training that I am offering on November 5th, which is your 90-day profitability roadmap to create income as a yoga teacher without the confusion, without the burnout.
You’ll learn what to stop wasting your energy on, how to weave your passions into a signature teaching style, the secret to structuring your yoga career around your unique energy. This has been a game changer for me, and you’re going to leave with a clear, actionable 90-day roadmap to build a career in yoga that feels aligned and purposeful. We’ll be creating this together in the live training, so make sure you are signed up at the link in the show notes.
And if you’re looking for more of a yoga pure philosophy episode, I really want to point you toward last week’s episode we did on Kaivalya Pada, book four of the Yoga Sutras. But I am so excited to have these three powerhouse women coming in to talk to you about how they approach their business as a spiritual practice. And this is exactly what we do in the 300-hour teacher training that starts in January.
It’s the only training out there that combines advanced yoga techniques in teaching, money mindset coaching, and business success training, so you can step into the healer and leader you’re becoming with a tight-knit community of peers who speak your language all while earning your 500 RYT with Yoga Alliance at the same time. Without further ado, let’s jump into this conversation with Mellie about how to apply the chakra system to your marketing strategy. Hi everyone, welcome back to the show.
I am super excited today to be sitting with one of my students and friends and longtime uplifted world students, Mellie, it’s so good to see you. I’m so happy to be here chatting with you. So Mellie, I don’t know where you started your journey, but I know you’ve taken Yoga for Self Mastery and I just admire you so much because you’re one of the people who I feel like was in an early version of that course, stayed with it as it kept iterating and actually took action on so many of the principles that were in there and really turned around some key things in your life.
So, and you were coming to all the accountability calls, like I think it’s so easy for people to buy programs, but then it’s like such a small portion of people who really lean in and you’ve always been that person who leans in, which is why I love you so much and you’ve always just really stood out to me. So I want to applaud you for all the action that you take in your life.
Meli:
Well, thank you so much. And yes, I was the first cohort of YSM and you make your classes so enjoyable with the skills that are so easy to maintain in daily life that, yeah, why wouldn’t I be joining the accountability calls? So thank you for offering those.
[Brett]
Yeah, it’s always so fun and you’ve shared so many great stories in there. And then I know you recently took the AI course, which is something that’s newer in the community. So how did you find that?
Cause I know you told me you took it and I was like, oh, I can’t wait to get her feedback. So just tell us now on the air, how has that been going?
[Meli]
I am geeking out over it. Like I cannot express how much excited I am for this because it’s allowed me to bring my workflow as I’m walking into my days, the things that I was procrastinating in my business specifically, I’ve been able to maximize and be more efficient and see results and actually move my business forward because of that. And I recently joined, so I’m just so excited about it.
[Brett]
Now, and you were using AI prior, correct? Like you weren’t a newbie. So what changed between the way you were using it before the course?
Cause you were already using it. And I like, in terms of our student base, I see you on like the very tech savvy end. We’re going to talk all about what you do, guys, she can help you with your tech and you should use her.
So, but I’m just curious, like what shifted? Because I know you already were maybe someone who was more advanced, like coming into that course.
[Meli]
Yeah. So I was already using it for all different aspects of my business, but I kind of just went in and just like using different prompts, which is what’s so unique about your program. It’s not just prompts.
You have it in a way where we’re doing that feminine approach. And I really do see it as a co-creation. Like I’ve already named her.
They gave me an avatar image of her. Like I am, I’m such a nerd about this, but it’s just helped me streamline a lot better to where now I even have it acting as my project manager. Like I was overwhelmed with so many things and the way that you taught us how to use it, I was able to brain dump and have a clear path.
So it was more clarity and more of a workflow, more streamlined than just dumping it without having any idea of the features that I wasn’t aware of either. That saved me so much time. So those are just like some of the things I could go on and on.
[Brett]
Yeah, no. So it sounds like you learned some new features. And then I know you had messaged me privately and saying you were like loving the split workflow tutorials, which if everyone who doesn’t know, this course gets you away from your desk because as happy as I am to be sitting here talking to you, I actually hate being at my desk.
I always would rather be like outside or walking or doing yoga, which is why we all get into this in the first place. So I love that you were saying like, oh, you felt like you were away from your desk and writing your newsletters on the go and, and all of these like kind of tips that I feel like you don’t see that in some of the traditional other AI courses that are out in the market. It’s like about how can we create while we’re in movement?
[Meli]
Exactly. Yeah. I’ve been recently walking in the morning before getting to my desk and I always thought that when I was multitasking, like editing videos, things like that, that was one thing.
And I felt like I was so not enjoying my walk really. But the way that you taught us how to do the split flow, now I could do the bulk of my workflow as I walk within those 20 minutes, something that would take me two to three hours plus weeks of procrastinating. So yeah, that was something that was huge.
I guess I didn’t see the ability to use AI on my walk. It just never occurred to me. Yeah.
Okay, cool.
[Brett]
So one little example, folks, if you have not taken this course, you heard it here first, even someone who is very advanced and very technical. I’m really glad you got something out of it. So let’s hone in on you and your business and what you’re offering folks right now.
And we’re going to drop the F word. Okay, guys, you ready? Funnel.
Oh, the word funnel. I know yoga teachers have a lot of issues with this word sometimes. It brings up a lot.
And like, I just love funnels so much. And I know you do too, but not everyone feels that way. Tell people a little bit about yourself and then a little bit about what a funnel is just in case they don’t know and how you think about it.
And then of course, we’re going to introduce this really cool framework that Mellie has to help all of you with your marketing as yoga teachers.
[Meli]
Yeah. Well, for me, my background started with engineering. That’s the degree that I have.
And so I came from a very technical background when I started joining your yoga trainings. I’ve been through the 200 and the 300. And I was always excited about the technical pieces, the putting the funnel together and setting it up.
But I did notice that students, even in your trainings and in other trainings that I’ve done like tarot and astrology, always had that as a block where I was like, oh, like this is something that’s exciting for me. And I wanted to help them with that. Because I saw so many people having beautiful messages to share within their own offers, how they wanted to uniquely bring yoga into the world.
But the online piece was always holding them back. And so for me, funnel is just that invitation from somebody getting to know who you are, finding you out in the web, either through social media, blog, podcast, wherever. And then getting invited into your ecosystem, into your email sequence, learning about you and what you do, what you offer.
And then if it is a good fit, then they join your programs. And like me, I joined your funnel and you can’t get rid of me anytime soon, Brett, because I’ve been taking like all of your courses. So that’s how I see funnels.
And I actually realized that I don’t think, I don’t know if a lot of people know what funnels are, especially if they’re beginning in. I know that in your programs, they would know because we covered that in the business side. But yeah, funnels, I didn’t realize was such a foreign word to some people.
So that’s all it is, an invitation.
[Brett]
An invitation. Yeah, but just in case you’re listening and you’re just still have no idea. If you’ve ever been on the internet and someone asks you for your email address in order to give you something, they’re like, get this free sequence or this free gift or whatever it is in exchange for your email address, you’ve now entered into a funnel, meaning that you are getting value from someone in exchange for giving your email address.
And that’s actually what I would call like an opt-in or someone calls this, other people call this a squeeze page, right? Where there’s really nothing to do on that page except for you to give your email address and then to receive value in the form of a gift, a video, a PDF, a guide, something. And I think we should clarify for people, Mellie, if you agree, like that by itself is an opt-in, but it’s not a funnel.
A funnel, I would actually say is like after that opt-in, it would be a series of emails that someone receives that drives them towards a conversion event, meaning drives them towards becoming an actual customer and paying for something. Do you like that definition or the way that we’re kind of splitting it apart just in case there’s some newbies here who haven’t taken uplifted trainings yet?
[Meli]
Yeah, no, I love how you got specific into that. I was going more like broad with it, but yeah, I also, I see it as that client journey. So somebody who’s a new friend, right, a new, new eyes on what you do.
And I do see the opt-in yes, as like the entrance, but it’s really what happens once they get their name and email. Because if you don’t have something set up properly, then links won’t work, emails don’t get sent or they get sent to the wrong place. And you lose that trust with somebody who’s now like, who was interested in what you had to offer.
[Brett]
Can you remember the first funnel you ever entered of mine? I mean, I know it was probably a really long time ago.
[Meli]
Yeah, I remember it was around 2016. I don’t remember exactly what it was, but so I used to deal with a lot of anxiety. That’s part of my whole journey.
And I found yoga just like taking online yoga and seeing how it made me feel so at peace with myself when my whole mind was a mess. And I wanted to dive further into it. So I found one of your first ones in 2016.
I’m trying to think what it was, but yeah, and I never wanted to teach it. I was just like, I want more of this and to understand it from all different angles. So yeah, it was back then that I was like, who is this person?
And then I started following you on YouTube and Instagram and everything, and just kind of seeing, you know, taking classes that way.
[Brett]
It is interesting because I try to think back to like people who’ve really influenced my life or my entrepreneurial journey. I don’t know if I could pinpoint like the exact, you know, what that first opt in or funnel, but you do remember that first engagement, right? And it’s like getting pulled into someone’s energetic orbit and world.
And so folks, if you’re listening, this is so important. Like this literally is the heartbeat of your business, customer acquisition. If you don’t have this, really nothing else matters.
Your business does not have a pulse. And so much of what we work on in training is really figuring out like who is your ideal client and what is that irresistible gift you can give them so that they start on this journey that funnels towards you and your paid offerings. So Mellie, where do you want to take the conversation next?
Do you want to talk about maybe some of the pitfalls that you see your clients struggle with or do you want to kind of reveal the framework you have and the way that you start thinking about funnels when you’re working with Yogi clients?
[Meli]
Yeah, I mean, I think those go hand in hand. So if we talk a little bit about the pitfalls, a lot of the things that I’ve seen is that well, the tech, first of all, they just don’t even they’re just like I’m not tech savvy or it just seems too complicated because there’s too many platforms out there. It’s too expensive to get started, things like that.
And then the more platforms you have, the more they need to communicate with each other and people just put it off. That’s what I’m noticing. More people are just putting it off because that part just feels really scary and dysregulated, as well as maybe following specific methods that they find.
And it’s like, well, it’s not working for me, but they see people posting about like, oh, my what I did for my six figure business, things like that. And it’s not aligning. And the reason that I’ve noticed that it’s not aligning is because everybody’s energy is different, which is where my framework comes in.
By using the Chakra system, not only for your personal life, but also seeing it through the lens of your business, you can see what is that unique thing. What is your energy craving to teach others? So, for example, if I’m a big introvert, so I don’t like doing sales calls, but I’ll get on a call if somebody has questions.
Right. No problem. But for me, it was really draining to think that I had to have my calendar full or open when anybody can just book at any time.
So instead, I started doing audits that I just pre-record, send them out. And people have been signing up to my programs in that way because my energy is more alive in that setting. So that’s kind of like goes hand in hand with using the Chakra system in your in your business.
[Brett]
So do you want to walk us through the Chakras and how you kind of apply the Chakra system to funnels? Because when I found out you were doing this, I just was thinking, wow, this is so fun because knowing you’ve been through 300, like we do so many Chakra based tools, meditations, ways to analyze your business, self-development work. But it was so cool to me that you were like, you know what, I’m actually just going to take these seven Chakras and apply them like actually to a marketing funnel, like a digital digital marketing funnel.
So I’m sure everyone wants to hear how this works. And then, you know, folks will keep giving you some tips about how you can either get started or improve your funnel as we go.
[Meli]
Yes, of course. So there’s different sides of this. So the Chakra system, you know, involves so much.
It’s not just one thing. So with your business, I do see it through the lens of the funnel that you just talked about, but also an energetic strategy with your business. So starting at the root Chakra, the base, the stability, this is what your long term goal is in your business and the workflow that supports it.
So for me and my idea here, my method, the root Chakra would start this funnel Chakra is what I call it. It’s kind of almost like a circle. It’s that foundation, the base, because without that, you really maybe have more of a hobby if you’re just every once in a while posting or posting and ghosting.
But if you know where you want to take it and you know what life you want to have and support it with that workflow where every day you do something or maybe if you have a full time job and you can only work on weekends, whatever it is, that consistency is going to help keep growing it. So then we move up to the sacral Chakra, which is your creativity. How are you creatively marketing what you are sharing, how you’re doing your opt in with things that tie into your energy, your passion?
It’s also about having your that unique niche, that thing that you’re passionate to share about and how you’re standing out with the world. So on a side note, aside from doing this tech and Chakra business energetics, I’m a dream interpreter. I started my business as a dream interpreter.
And so for me, I was excited about using yoga and crystal healing and terror and all those things. But whenever I spread my energy that way, it was confusing people and it was confusing myself as well. So I found my passion with dream interpretation, which I still use in the business, like what dreams are showing the blocks in your business, but bringing it into that passion, bringing those unique tools in there.
So your unique thing, that’s where the sacral Chakra flows. And then that would be the opt in where people put their name and email because they were so captivated by that thing that’s so you. And then we move on to the solar plexus.
Here is where you’re taking imperfect action. You’re also setting boundaries. If you’re doing client work and having things really clearly set up on your page, the terms and conditions, cancellation policies, but also the actual tech piece of the funnel.
So are your links working? Do you even have the funnel set up with all the pieces working and tested? So that one is probably the most tech heavy that I see in this framework and always having this, like, what is your fail safe, right?
So what is that going to fuel you whenever you’re feeling like a bit down in that energy or you’re feeling like you are wanting to take a couple steps back?
[Brett]
Okay. So root Chakra we’re talking about in this framework, it’s like your long-term goal. Am I understanding that right?
Yes. So that might be to transition out of my nine to five and be full time in yoga, or that might be to, or is it more like to generate a certain number of leads per week or per month or say a little bit more about that one because the other two I totally understand.
[Meli]
Yeah. So the long-term goal is to help you with your workflow. So I do find that having some type of numerical value will just help you statistically track if you’re on the right path, like tracking your social media, if that’s something that you that’s important for your business and your energy or your emails or your blogs, your why can be tied into this too.
But yeah, knowing that long-term goal for your business. So is it to have passive income to make a certain amount each month to leave your nine to five, you would also need to know how much you need to make to at least replace that. So whatever that is, that’s always going to be guiding you towards something that you can measure is what I would see for the root Chakra.
[Brett]
Okay. So it’s something that’s measurable. Yes.
Okay. And then sacral Chakra, we have, yeah, our uniqueness that makes perfect sense. And then the solar plexus, I love how you were talking about boundaries there and how we kind of have to check our ego and take imperfect action.
But at the same time have boundaries in place in terms of testing our funnel, making sure it’s working, having terms and conditions with people who are coming in, all of those kinds of like housekeeping essentially.
[Meli]
Exactly. Yeah. And then, so moving on to the heart Chakra, this is how you’re nurturing your audience.
So once they entered your funnel, the sequence of emails that you’re sending them that share value, that tell them a little bit more about you, how you got started, what your method is, but also provides that value. I always say that as long as at least one person gets value in what I’m sharing or doing, then that to me is means the world. Like I, I am happy with that, right?
It’s that intentionality to actually help people. Especially people listening to your podcast. We’re not doing this for the money.
Obviously we want to make an income out of this, but it’s nurturing from a heart space that really aligns with your ideal audience.
[Meli]
So that would be the series of emails if we’re looking at it in the funnel but also overall in your business the content that you’re putting out there that is giving value and nurturing your audience. Moving up to the throat chakra that’s having clear message of your offering. So my example in the past where I had so many different modalities that I’ve learned about I was once at a yoga class out in in a park and it was somebody who knew me but when she saw me got really excited to see me and she was like Melly she does tarot and crystals and really didn’t know what to say and yeah somebody came to me for tarot reading but that was really not what I was passionate about and so that really made me realize my messaging wasn’t clear. If you’re not clear with your message then other people won’t really know when to turn to you and a quote that always stood out to me is if you try to speak to everyone you really speak to no one. So I don’t even know where that came from maybe it was one of your programs I don’t know but I’ve heard it a lot and that really stood out to me.
So in your throat chakra it’s having that clear message of what you do and also the confidence people can tell if you are not sure if you’re like it costs this much I don’t know if you can if you want to you know you just have to own it and know that you are sharing value and yeah the right people will will come to you. So that is the throat chakra.
[Brett]
How are we doing so far? Yes no makes sense I love the heart chakra nurturing thinking about is that like nurture sequence it’s actually often called a nurture sequence in a funnel right those emails that are delivering value and getting you more intimate with your perspective student or client and then yes throat chakra clarity is so important. Yeah I love that anecdote because I think that’s great for all of you to reflect on like if you had an enthusiastic friend who wanted to refer you or tell someone else about you would they be able to really accurately say what it is you do and who you help and who you serve or is it kind of like all over the place so I don’t know that’s such a great example of how you have this well-intentioned friend and she loves your energy and she wants to refer people to you but it’s like the message is not it’s getting diluted right because what you were offering wasn’t synthesized wasn’t clear and I think another interesting way to think about this is it wasn’t where you can offer the highest monetary value in the marketplace for the biggest pain point that someone has and I think that’s interesting for all of you listening to reflect on as well because there’s so many ways that we can help people all of us are multi-talented but really thinking about what’s the biggest pain point that someone might have that they’re willing to pay a lot to solve that I can meet and charge a lot and then have that like highest vibrational exchange for a high dollar amount for a huge problem so I don’t know if this resonates with you but like coming back to the dreams like you know wanting to interpret my dreams is a problem but it’s not maybe as high a problem or a problem that I’d be willing to pay to solve as much as like if I don’t get my funnel launched I can’t graduate Brett’s program and I’m gonna have no business right like all of a sudden the urgency and the vibration behind that problem is very very extreme and your unique essence in the marketplace can actually solve that for people just using that as an example but I mean I think about that myself all the time too it’s like you know how can I be charging more for something that’s even higher value to a segment of my audience and how can we meet there and really
[Meli]
make magic happen exactly yeah and and even with what you shared just now I’ve been reflecting on this too because I’ve been more actively talking about dream interpretation for the past 10 years specifically for anxiety and recently I’ve been talking more about this chakra funnel which I’ve done for the past 10 years as well like I’ve just been fine-tuning but people have come to me for tech even if I wasn’t promoting it because I guess it’s my I had already shared my background with engineering and tech in a way that I wasn’t really realizing it was creating this niche in a
[Brett]
sense I guess yeah people hate tech a lot and so the fact that you like it and can do it is huge it’s so huge okay so let’s keep going let’s do the where we’re at the third eye right we are just a
[Meli]
side note for the third chakra if we’re looking at it from the funnel the heart chakra had that nurture sequence which typically ends on inviting them to either book a call with you or a sales page which is where the messaging would really need to be tightened even if you’re just having sales calls right now that connection as you’re vocally speaking with somebody would also tie in there or a sales page that clearly lays out what it is that you’re offering if you’re not doing sales calls so that ties in the third chakra and then the next one is the third eye so here’s where we get a little bit more mystical because technically that’s already the funnel but in the third eye is where you need to check in with your energy consistently to see if there’s a time to redirect if you’re putting something off that you just need to delegate or hire somebody to help you with such as the tech for example or a copywriter or you know AI you know if you’re taking red’s AI marketing course but checking in there it will feel or at least in my example it would feel like pulling teeth if I’m doing something that just not aligned with me anymore and I just need to redirect because my energy is not there anymore and that’s okay you can always be reshifting in your business when you start doing something that is aligned with your chakras and your energy you’re gonna feel excited about it I was just working the whole weekend a few weekends ago and I wasn’t really tired because I was so excited about what I’m gonna put out but when I just felt like I had to do something because maybe one person told me to do it or suggested that this might help you feel that resistance and you keep putting it off and maybe you’re just like oh later like it’s not a priority because you’re you’re swimming against the stream in in a sense so that the third eye will help you keep in alignment and keep on the path that you’re meant to be on and then finally the crown chakra kind of relates as well but it’s creating space for downloads to come through for me it’s just going on walks or having that quiet time especially if you’re feeling like so overwhelmed you have so many ideas a lot of you know your yogis and your students probably have our idea people right like me and that’s what I see too so you get so many ideas maybe everything seems like a great one but just carving out that time doing your yoga practice or the somatics that that you teach as well going on a walk just clearing your head and just kind of letting whatever wants to land land that is what I see as a crown chakra and how it’s going to another element of helping you stay in alignment with your business with your energy and where you want to take it so when someone comes to work with you do they usually have
[Brett]
the idea for their funnel already figured out or is that something you’re also helping them with like they’re they maybe know who they generally want to serve or they have an idea of a program but they’re they don’t even know what that opt-in should be yet they already have an idea they
[Meli]
might not know the opt-in but they have an idea and some people will say like I’m a yoga instructor but also an astrologer and a tarot reader and I do help them fine-tune the funnel and specifically with my audits what I do is I look through as like quote-unquote the lens of a potential client I put that like client helmet on and I see their entry point usually it’s instagram or wherever they lead me to and I see where are the the blocks that I see in messaging in in the funnel what emails am I getting was it clear and then I give them a suggestion of okay how about we fine-tune it this way or or start with this but then invite these other offerings so it’s not really confusing and and gives people like that analysis paralysis you know if you have too many offerings then it might confuse some people just making it clear so I help them with that but they usually already know what their passions are they just need more help in the organizing it and setting it into
[Brett]
something that can be profitable so if you have an existing funnel you can help them audit it and then give some you know high-level copywriting feedback customer journey tips and if they don’t have a funnel at all yet you could potentially help them get it set up and then there’s the tech
[Meli]
piece so talk about the tech piece yeah so I I also help people just set up their entire funnel so even if they don’t have anything if they do have one we’ll tweak it we will improve it and if they don’t then I set it up for them everything from opt-in I will guide with the uh the actual opt-in because that would be their unique method but setting up the opt-in registration page where people put their name and email hooking it up to their email provider setting up some emails that they can then tweak you know using more their words but I would get them started with that and have everything working and their sales page I also have templates you know some people either want me to do it all for them or would rather do the DIY version where I do have templates that they would just plug in change their coloring their images and give them a leg up to set it
[Brett]
up even quicker and you’re also a graphic designer essentially correct because you can design the
[Meli]
page like the opt-in page or the sales page for them yeah so I have I’m not a graphic designer per se but I do have enough experience with that and I do set it up for them in a way that aligns with their branding so I just have like a good eye to see their colors I like doing like friend boards you know I have those for myself to make sure that everything aligns with what they have I
[Brett]
think something that’s really unique about what you offer and why I like sending students your way I know we just added you to some of our resources is because I feel a lot of times when yoga teachers are overwhelmed with tech they end up outsourcing to someone who doesn’t really know yoga like just some tech person and there’s such a different flavor of like tech people who help with websites compared to like actual digital marketers who know about what we’re talking about here like funnels and conversion rates and opt-ins and hookups and nurture sequences and automating all of that and then tracking what’s happening and then there’s kind of the visual piece like can they build something that looks nice or that you know again is energetically aligned with the brand and then there’s the you know the last piece of like well how do you help that person’s uniqueness kind of come through and so I really love all the different pieces that you bring to the table because I think if someone doesn’t work with you it’s like they need to work with like a tech person just for those back-end hookups and then they maybe need to work with a copywriter or their AI if you get the AI course and never write anything again but you’d need to like figure out all your copy and then you’d probably need to hire a graphics person to like make so I know when I looked at some of what you offered originally I was like oh this is a little bit on the pricier side but when you start thinking of it that way it’s absolutely so worth it I think to and I think this is one of the reasons I’ve been successful in business is because I don’t outsource like all these different pieces to random strangers and expect it to come together I’m holistically looking at like the conversion rate the copy the graphics the visuals the energetics the everything together as a unit and I think for a funnel to really work it needs to have all of the pieces the copywriting needs to be perfect the imaging needs to be on brand it needs to function and all the back-end stuff seamlessly work track and ideally convert you can’t separate these things it’s really like a unique art form which is why I love funnels so much even though I know so many people hate them but you kind of agree like with what I’m saying in the sense that you’re you’re integrative as opposed to a yoga teacher having to like figure out and hire a bunch of different people yes exactly and I’ve worked
[Meli]
for I’ve worked for digital marketing agencies as well as other bigger companies where I was doing the tech and they had all those other pieces but so with the with the pricing I’m glad you brought that up because the last person that I helped with their funnel they were paying the same amount that they paid me but every month for just the website that they had no control over they didn’t how it was set up and so for mine I’m giving you my whole program which shows videos of how I set it up so you never feel out of touch but then I’m doing it for you in a way where you can just duplicate it if you have another funnel that you later want to add on to or tweak I offer seven day support afterwards to make sure that you know how to use it and if you break down as well what other agencies are charging just for the technical piece and for the copywriting piece and more importantly I think to the platforms because I do everything with minimal platforms that speak to each other many are one-time fee only so this is just like the bulk of it and then you are set and one of the cool things too that I just added as a bonus is what I’m calling like a mock website which uses the same platform that I’m using as just to show them ways to work with me it has even the links that makes it look like a website but I think the most important thing because I’ve heard people say like oh I don’t have my website up so I’m gonna wait for everything else and really as long as you have your funnel set up you just need to lead people to your opt-in the website can wait
[Brett]
for later yeah we talk about this in 300 all the time you don’t need a website you just need that landing page or opt-in or squeeze page to get started yeah I love that and I do I do think that that is invaluable the fact that you are showing someone and again guys no matter who you work with I think this is really important to be aware of you don’t want to be in a position and a lot of people enter 300 and they’re in this position so don’t be like this where where you do kind of like outsource your whole website design and then you can’t iterate or change things on your website without relying on another person and that is a huge problem because that means you can’t iterate fast in 300 we talk all about like failing fast and how you have to experiment and if you can’t even change like headings or buttons or layout on your own website without having to pay a webmaster or get a hold of someone who might be on vacation maybe it takes weeks maybe they don’t respond to your emails and then you’re paying hourly fees for all of that well it’s going to make you never want to iterate or change anything and it’s going to make you so so slow which is the last thing you want when you’re in that kind of pre-product market fit place that I think so many people who are listening if your business is not scaling yet you’re you’re usually still in that place we’re trying to figure out that ideal client product market fit like where what you have to offer fits in the marketplace how it needs to be priced and how those sales are coming in so I think the fact that someone can take the funnel that you make have it made for them which feels so like indulgent delicious but then also have those tutorial videos so that they can understand what happened and then duplicate it for all the other funnels and this is I think like a bright note to end on for everyone listening like once you do your first funnel it’s only uphill from there because like let’s say you hire melee to do your first one like you just said they can duplicate it and then it’s like everything’s the same you can use like the same opt-in page format the same kind of templates for the emails the same template for the thank you page there’s a lot of different pieces that go into a funnel that feels very overwhelming the first time but it gets easier so I think that’s also such a great point you make that if people do it once with you you are really empowering them to set it up so they can do it easier themselves the next time around and if you guys start checking out my funnels like they’re all the same like my opening page number is always the same I mean the buttons might change but I’m using the same format because it’s just easy so that I think is like a very happy note to end on like if you can just get through the first one and make your first funnel it gets so much easier do you agree I agree I have like
[Meli]
15 so when I was in year 300 I’m like which one am I just gonna choose for our final yes you were
[Brett]
one of the very lucky people it’s crazy there’s some people who told me they still haven’t graduated from 300 just because they’re stuck on that one piece which is why I really wanted to record this podcast episode because if like that’s the one thing holding you back from either graduating or starting your business or just feeling like you’re getting lead flow change that invest this this I think would be like the one thing to invest in I think it’s really nice when we can do that like with a trusted member of our community who we know well who we vetted which is the beautiful you so thank you well Millie any last like quick tips that you want to give folks and maybe tell them about what you wanted to share with them today yeah I actually think as we were
[Meli]
talking I think the best way would be to just start downloading my free chakra business map it literally lays out what an imbalance in your chakras looks like through the lens of your business even dreams that may be showing up that are creating those blocks and little quick action steps that you can do towards your towards your business towards your funnel so I think that would be a really fun way that people can start implementing this framework in their own business
[Brett]
okay perfect so we’ll put the link to that in the show notes everyone thank you so much for being here for listening all the way to the very end do not be intimidated by tech because there’s so much magic on the other side you can always figure it out yourself if not we have beautiful people like Mellie in the community who are all teed up to help you get going on your funnels make it fun make it creative use AI to make it even easier and we will see you in the next episode thank you so much for being here and listening all the way to the very end I want us to get to 1,000 reviews on this podcast we’re already over 500 and as a free gift to you if you leave a review I want to send you my chakra balancing audio track and journaling hack maybe you have a problem right now and you’re not really sure how to solve it well guess what did you know you can ask your chakras so I’m going to send you this five minute self inquiry process that I use all the time it’s a pdf and audio so you can consult and balance your chakras all you have to do is leave a review wherever you are listening to this podcast screenshot the review before you hit submit because sometimes it takes a while to show up and then send your screenshotted review to info at upliftedyoga.com subject line podcast and we will respond within 48 hours with your chakra balancing audio track and journaling pdf I’m so excited to share with you this special way that I quickly connect with and balance my chakras thank you so much for your review and claim your free copy today.
